We help organizations plan, build, resource, and manage custom digital marketing campaigns for their web properties and related audience touch points.
Fresco is a tiny agency here to support your marketing projects and in-house team.How can we help?
Discovery and User Research
We start with your goals, working closely with stakeholders, especially the target audience, we will review any existing user/market research develop personas, conduct user testing, site surveys, and site usage and analytics analysis to understand how the site is being used.
Strategy and Planning
What do you want site users to do on your website? This is where we define the scope of the project or, what can be achieved with the available budget and resources. We may just make minor tweaks to the conversion process and flow of the site, or do we need to change the CMS, does the content strategy require a major rewrite of the website?
We will build out the entire information architecture and content strategy using wire-frames to ensure everyone is on the same page, then we mock-up design proofs for review and approval.
Having the RIGHT development team implement: back-end coding, responsive/mobile development, CMS integration ultimately saves time/money and helps set your site above the competition.