online marketing, analysis, and design


Curating The Web


Linkbaiting is Cluttering Our Online Experience

Linkbaiting has a negative effect on genuine content marketing efforts and I don’t want to promote it in any way, but you can have some fun with this link bait generator.

Type your name (or your pet’s name) into this linkbait generator you will be amazed by the results.

Example results for “Dave”:

the rise of Dave and how to make it stop
11 ways investing in Dave can make you a millionaire
Daves die every minute you

Website Checklist

If you haven’t spent much time analyzing your website before, here are some basic tools and benchmarks to help get you started:

Competitive Analysis
Test your website’s authority ranking (on a scale out of 100) – Then check your competitors
Make sure you are using Google’s free tools:
– Google Analytics – track website usage, ie how people are getting to your website, what do they do there?
– Google Webmaster Tools – identify site health concerns such as search engine

Google’s Physical Web: A URL for Everything

  • Posted On May 17, 2015
  • Categorized In Standard
  • Written By

Walk up and use anything
Amazing project proposing a URL instead of the current app based approach for smart devices.

“The Physical Web is an approach to unleash the core superpower of the web: interaction on demand. People should be able to walk up to any smart device – a vending machine, a poster, a toy, a bus stop, a rental car – and not have to download an app first. Everything

Content Marketing In Organic Search

  • Posted On December 17, 2014
  • Categorized In Standard
  • Written By

See the original post here.

Say you have a presentation with a very powerful message about the mission of your brand. You’re qualified to speak on the subject matter because you live and breathe it — and your audience cares, because what you do makes a difference in their lives.

Your goal is to get this message in front of as many people as you can. So you sign up to talk at

Good design is obvious. Great design is transparent.

- Joe Sparano